John Caddell
PrincipalI have finally realized that my left and right brains are the property of the same person. For more than twenty years, I worked for companies in the telecom industry, developing, marketing and implementing complex IT solutions. In my final six years in industry I was a corporate officer, fulfilling senior executive roles in sales, P&L management, product development and strategic marketing.
In my other life, I published short fiction in literary journals, and spent four years on the editorial board of Fish Stories, a literary annual that published noted authors such as Tobias Wolff and Peter Ho Davies and that was anthologized in the Best American Short Stories 1995.
Now, in my work at Caddell Insight Group, I combine my experience and my passion to deliver highly creative solutions to the issues of attracting and retaining customers, innovation management and new product development for companies worldwide.
38 articles by John Caddell
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Important differences between the customer's and supplier's view of delivery dates
Sept. 27, 2010 -
Why "Undercover Boss" is dramatic, and why that's a bad thing for business
Feb. 25, 2010 -
The refurb economy
Feb. 20, 2010 -
Time to retire shareholder value maximization strategies. How about focusing on customers instead?
Feb. 12, 2010 -
Put Your Social Customer at the Center of Your Online Strategy- HBR says customer service is a strategic function now...
Feb. 4, 2010 -
"Backshoring": the new buzzword that may give you a job
Jan. 27, 2010 -
Customers are talking: the complex consumer "buyer"
Jan. 5, 2010 -
The Best Business Books of 2009
Dec. 10, 2009 -
Customers are talking: here comes "Broadcast Shopping"
Nov. 17, 2009 -
Marketing messages are simply another bee in the hive
Nov. 10, 2009 -
Farmers' market secret ingredient - community
Oct. 22, 2009 -
How B2B customers talk
Oct. 21, 2009 -
Vendors Are Talking: Grocer is "not going to let someone steal my customer"
Oct. 16, 2009 -
John Jantsch on "how to get your customers talking"
Oct. 13, 2009 -
Strategy as an appreciation of serendipity
Oct. 12, 2009 -
Balancing the Sales Relationship... Reciprocity: an important value of followup
Oct. 7, 2009 -
Twitter's lousy memory
Oct. 6, 2009 -
Customers Are Talking: In Praise of "Customer-Oriented Defiance"
Oct. 1, 2009 -
The unbalanced relationship between buyer and seller - a cautionary tale
Sept. 17, 2009 -
Shop Talk Podcast: Roberto Verganti on "Design-Driven Innovation"
Aug. 25, 2009 -
Customers are talking: Why do companies continue to do such dumb stuff?
Aug. 14, 2009 -
"Design-Driven Innovation"-the powerful advantage that comes from changing the meaning of a product
Aug. 13, 2009 -
Customers are talking: AT&T/Apple/Google - battle of the giants has begun
Aug. 7, 2009 -
Customers are talking: David Pogue's "Take Back the Beep"
Aug. 4, 2009 -
Customers are talking: companies are investing in customer satisfaction, and it shows
July 27, 2009