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Jonathan Bennett is the online marketing manager for Yolk Recruitment a specialist marketing recruitment agency. Learning something new everyday about social media and B2B marketing.
Can I suggest Oi Conference - http://oiconf.com/ It started last year and has grown pretty quickly.It opporunity for local social media pros to network to.
Hi Kent. I sitll don't think there's a social alternative for B2B business, LinkedIn is to recruitment focussed.
I agree Stephen, I have been approached by potential suppliers via Facebook and it's a little odd. LinkedIn obviously has the greatest potential but in my opinion still isn't a fully functional social network.
Totally agree internal email might start to faze out. There are alreadyinternal social media platforms such as Yammer but I believe it's the likes of Chatter by salesforce that integrates with your CRM which will become popular. Internally you need to try and reduce the amount of systems you use and as everyone uses CRMs it seems like the obvious choice.
We all tall about the companies we work for with our friends, families even ransoms people in the pub and what we sat influences their opinion. Social media just magnifies what we are saying and announces it to a wider audience than attended. Both employees and employers need to respect this and be realistic about what they are doing.
I remember a case about three employee who were fired for uploading a video of them play fighting in their work uniforms. They took they employers to court and the judge overturned the decision as the video had 8 views! Lets not pretend that our opinions count that much and what we post goes instantly viral otherwise we wouldn't need sites like this.
I really like the answers section of LinkedIn it was much more useful than groups. Maybe they could add an answers section to LinkedIn groups to reviatlise them.