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About Jonathan Hemus:
Jonathan is an experienced communication counsellor with over 25 years’ experience providing reputation management advice and training to world leading organisations and brands. He is known for his specialist expertise in crisis communication and is a highly regarded trainer and coach.
At Insignia he has developed plans and delivered training to prevent and prepare for crisis, and advised organisations in the midst of major incidents and issues. He has advised organisations including Diageo, Disney, the International Cricket Council, Lafarge, Novartis, Procter and Gamble, PwC across Africa, Asia, Europe, the Middle East and North America.
Jonathan is a regular media commentator on reputation management matters having featured on Sky News, BBC TV and radio, Al Jazeera, CNN, The Times of London and a wide range of international, regional and sector-specific media. He has also spoken on reputation management, crisis communication, PR and reputational risk management at national and international conferences and events.
Thanks for your comment: it used to amaze me too, but unfortunately it no longer does. The key to protecting reputation lies in the planning phase - hiring a group of professionals now may help, but it would have been better to have hired them before the incident!
I take your point re airlines, but my view is that you have to expect that one day it will happen to you whether it's this week, next year or in fifty year's time.
If more businesses adopted this attitude rather than the opposite mentality (it will never happen to us) many more businesses, reputations and jobs would be protected.
I totally agree: truly authentic communicators will build the strongest reputations in this new transparent era