Jay Shemenski has over 7 years of experience in leading digital marketing strategies for brands such as AARP and Harvard Medical School. His expertise is in developing effective digital marketing strategies and comprehensive brand experiences to deliver consistent value for audiences and establish long-term brand growth. He is passionate about using social media and content marketing to help brands bring their stories to life across the ever-changing digital landscape with measurable impact. Jay is currently a senior digital strategist at Hill Holliday and resides in Boston. See more from Jay on Twitter and his blog, or connect with him on LinkedIn.