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Hey Ryan, thanks for the comment. The title of the post is purposely "12 Google+ Communities For Marketers" - I did not specify "best", or "top" within the title.
Regardless of the title though - I based these 12 on a combination of member activity, engagement, # of members and who they are / who the mod's are, and then tried to look at other communities within that field as well to get an overall picture of what some of the better communites were.
There are other great communities other than the 12 I listed, using the SEO example there is a Technical SEO community that did not make this list but is worth checking out as well.
All the best,
Hi Ashwin - You are correct Referral traffic comes from your web analytics tool (Google Analytics in the case of this post) so is generally thought of as a web metric. I included it in this list because your social traffic and programs should seamlessly fit together with web traffic and programs. As a result measuring the traffic that is social but coming to your website is key and can help drive future social activities.
Thanks for reading and glad you liked it.
Thanks Ajay, glad you liked the post and found it useful.
Thanks Brad, appreciate the comments and glad that you found the post useful.