In the last six weeks of summer, there has been a lot of depressing news. The Malaysian Airline tragedy in the Ukraine, the Ebola virus outbreak, the conflict on the borders of Israel/Palestine, Iraq/ISIS, Ferguson, and the sad passing of Robin Williams. So maybe it is not too surprising that something that makes us feel good while doing good and is a little silly, like the ALS Ice Bucket Challenge, went wild on the social networks.
I’m just back from the SXSW Interactive Festival where I was on a panel called “What Social Media Analytics Can’t Tell You” moderated by Alexandra Samuel of Vision Critical, Jeremiah Owyang, Crowd Companies, and Colby Flint, Discovery Channel. Here are some highlights.
Of course, it is important to CYA (Consult Your Attorney) and if you have established a good working relationship, you should be able navigate the legal issues that pop up around social media for nonprofits and not be so scared that you can’t follow social media best practices.
This is about Hurricane Sandy: "For weeks after the storm, the same network that helped rescue my parents has remained active on text, email, and social media. They have taken and posted pictures of the damage to my parents’ home (including three feet of flooding in their first floor), registered them with FEMA, and helped them begin the recovery process. "
The most recent Pew Internet Project Internet and technology use studies show how immersed teens and young adults are in the online environment and how tied they are to the mobile and social sides of it. Some 95% of teens ages 12-17 are online, 76% use social networking sites, and 77% have cell phones.