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This is a great topic. I've been opting out for months, but I still get added to lists without permission. That's why I love to hit the spam button.
Who is the lady who helped you with marketing your book. I have one coming out in June and would love to read that
@merubin75 - I think we're on the same page. I think the issue is when you focus on the number of followers without a context - that is linking it to a tactical decision, reflective question to help you gain insight on what is or what isn't working, or looking at it in the context of trend.
I think what Tara was saying is don't focus on the number for the sake of the number - it needs context
One thing I didn't mention - the numbers are not totally meaningless if you can give context. Why is the number going up or down and what did I do in my strategy to cause that? Just the numbers without harvesting insights is a waste.
I bet that's true. I've read research that gen y folks process information differently - faster - than baby boomers - so information overload impact or effects is probably also a function of age.
I've been writing about social media and nonprofits since 2003. I have lots of examples of how nonprofits are using the social web for social web.
Here's a recent post from training I did recently with some examples
nice piece. . I added to the WeAreMedia Wiki module on thinking strategically about social media