You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
Katherine Raz is the Community Manager for Signal, an all-in-one marketing platform that helps businesses manage their email, text, and social media campaigns from a single powerful dashboard. You can find her on Twitter at @SignalKatherine.
Your Facebook posts, Twitter and Linkedin updates, and Pinterest pins offer insight into what content your audience is digging, and you should use the most popular content in your social media arsenal to populate your email newsletter.