Kathy Klotz-Guest
CEO, Keeping it Human | @kathyklotzguestKathy Klotz-Guest, marketing and messaging strategist, and storyteller, is CEO of Keeping it Human. For 20 years she has helped companies turn marketing-speak into customer-speak so they get better results. With a background in improvisation, Kathy injects fun and humanity into brands, stories, and products. Kathy has an MA from Stanford University, an MBA from UC Berkeley, and a Masters in applications design (nerd!). She performs regularly with the ComedySportz San Jose Rec League, and has spoken all over the country on a number of marketing topics. She is a founding fellow for the Society for New Communications Research, and Marketing Chair for the Applied Improvisation Network Conference.
14 articles by Kathy Klotz-Guest
-
Forget Products: Sell Hope
Oct. 15, 2014 -
What Makes Things Funny? What Marketers Can Learn
July 10, 2014 -
How the New TV Spot for Intuit's TurboTax Hits the Storytelling Nail on the Head
Jan. 9, 2014 -
Create a Better Customer Experience with One Change: Make a Content You-Turn
Jan. 6, 2014 -
Content Marketing Lessons From Cartoons: My Chat with Cartoonist Liza Donnelly
Sept. 23, 2013 -
The Social Enterprise: Lessons on Content, Internal Advocacy and the Human Element from IBM's Susan Emerick
Aug. 2, 2013 -
Every Organization Needs a Chief Marketing Improvisation Officer
May 11, 2013 -
Humor Me! Lighten Up Your B2B Marketing and Get Results
Dec. 11, 2012 -
As in successful dating, customer relationships require shared values.
July 24, 2012 -
Content Marketing Reminders From TED: Simple, Short, and Story...and, Wait for it...Surprise!
June 26, 2012 -
Shore Up Your Business Video Storytelling with Ten Practices
June 19, 2012 -
Video Storytelling: Hey B2B, Lighten Up! An Interview with Tim Washer, Part II of II
March 17, 2012 -
A More Social, "Human" Model for Brainstorming Means Better Business Outcomes
Jan. 3, 2011 -
Where There's Jargon, There's Parody...And a Few Serious Marketing Reminders
Aug. 10, 2010