Padron Social Marketing
President & Social Media Strategist
I am President of Padron Social Marketing, which is a relationship-driven social media agency specializing in strategy, implementation & analysis. We want to help YOU achieve YOUR goals. Prior to launching Padron Social Marketing, I was an award winning Director of Marketing for Heart of America Group, an $80 million development company that owns and operates restaurants, hotels, retail and office space. In this role she was responsible for Brand Management, Creative, Copywriting, Project Management, Brand Strategy, Online Marketing, Content Creation, Marketing Collateral, Customer Relationship Management, Media Placement and Budgeting, Research and Development, Public Relations, Online Marketing and Social Media as well as supporting internal training and operations needs of Corporate Communications, Reputation Management, Event Planning, Training and Program Analysis. I am an active member in the American Advertising Federation, AAF, and has a Master’s Degree in Sociology from DePaul University in Chicago. I am also a frequent contributor to Social Media Today where I share insight on social media strategies that get results including what's working for me and my clients. Awards: Gold Addy for Integrated Brand Re-launch 2010 ADDY Awards Judges Award for Visuals and Beautiful Imagery 2010 ADDY Awards Silver Addy for Radio Campaign 2011 ADDY Awards Bronze Addy for Print Campaign 2011 ADDY Awards
July 16, 2013
There’s trick with images. When you post a link in your status update, Facebook will automatically generate a preview that includes an image, which is good, but the image is so small. What you’ll want to do instead is 1.) insert the link into your status update and 2.) click the “photo” button to add a full size image 3.) once the image is posted push “highlight.”
May 14, 2012
You know that feeling when you see something really cool in action? You see in unfold right before you. Last Fall, I had the incredible opportunity of attending in NYC and saw social media and online marketing used so smartly to sell out an event with zero seats to spare and create an enormous amount of buzz for next year’s event. This is what every business needs to know about using social media for a sell out event, including getting the word out in the first place, strategies for engaging your audience and how to create momentum after the event.
January 29, 2012
Social media can seem overwhelming. Let’s face it, if you are running a business, you are really busy running the business, right? Have you ever thought, “I just want someone else to do it for me!” You’re in luck. Just like other projects in your business you can train your staff to use social...