Kevin Stirtz

Strategy Manager, Thomson Reuters |

As a Strategy Manager for the Thomson Reuters Legal Know How business, I am charged with exploring the business' commercial practices and developing strategies to drive financial performance. I work closely with product, marketing, finance and sales partners to identify and help implement strategies that align with our business objectives.
Example projects include:
  • Establishing product bundles and pricing
  • Analyzing product usage and customer data to drive commercial opportunities
  • Developing robust metrics to monitor business performance and profitability
Role Description:
  • Lead commercial strategy projects or work-streams within the business
  • Conduct complex, data-driven analyses to inform pricing, commercial policy and go-to-market decisions
  • Contribute to customer research projects
  • Partner with Marketing, Finance, and Sales & Account Management stakeholders to formulate strategies, and assist in the implementation of strategies
Outside of my job at Thomson Reuters, I am an author, speaker and graduate student. I have written about marketing, customer loyalty, search marketing, leadership and other topics. My graduate studies focus on organizational leadership and innovation with an emphasis on understanding how information technology continues to change our world and how leaders and organizations can best respond to the challenges this creates.
Anything I write or share here is my own opinion, not that of my employer.

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25 articles by Kevin Stirtz