Digital Media Ghost
December 08, 2014
Mobile pay may be the way of the future, but privacy concerns coupled with a lack of "need" in most consumers' eyes mean that retailers have their work cut out for them if they want to attract a larger audience to their mobile pay apps. Do YOU know what consumers most want in a mobile pay app?
September 03, 2014
It started out small, a challenge between friends to raise awareness and funds on behalf of someone they knew who was suffering with ALS. It became the viral fundraising event of the summer, raising over $100 million in one month (and going strong). Everyone, both nonprofits and for-profit businesses alike, wants to replicate the success of the #IceBucketChallenge. But is it possible to do that? Only if you’re willing to adapt.