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Katie Leimkuehler is a Social Media Marketing Strategist, Speaker and Trainer who launches and grows professional brands by creating online relationships through social media engagement. She currently is the Digital Media Manager at International Studies Abroad. She is also the Founder and Editor of Conquer the Edge and author of a new book series Shy Town Girls. Previously she worked as the Manager of Social Media and Communications at the International Interior Design Association and prior to that was a Journalist and Community Manager at the Chicago Tribune. She was also chosen as a social media panelist at Chicago Social Media Week and in KI’s NeoCon Social Media Webinar.
Thanks for the comment Kent. I hadn't heard that books help us remember more than e-books--that's really interesting! I can definitely believe it. Holding a physical copy of the book makes the experience more real. It will be interesting to see how the classrooms of the future learn and how that will impact students because I'm sure in a few years it will all be done digitially.
Thanks for the comment JC! Glad you enjoyed the post :) I think there are a lot of opportunities for publishers to take advantage of social media, e-books and blogging to further enhance their book and author brands. It will be interesting to see what the future has in store for the industry!
Hi Kacie! Thanks for the kind words :) I'm glad you found the post insightful. I absolutely agree that Twitter is an essential tool for job searching, promoting, connecting with your target market and engaging with potential new customers. The true value comes in understanding how you can benefit from it and most companies don't comprehend that, but it sounds like you do! Keep up the good work!
That's great! I've heard so many stories like that. I know a lot of companies that actually reach out first to Twitter and other social media channels if they're looking for an intern, especially a social media intern, because it shows that they're social media savvy. There are such great opportunities that come from connecting with people on Twitter--it's an amazing tool that makes building relationships with new people so easy! Thanks for the comment!
Hi Kent, I'm glad you found the blog post useful. And you make a good point about getting in contact with real people on LinkedIn, but I think at times it can often be more difficult to connect with the person who posted a job on LinkedIn if you can't see who has posted it. That's one of the advantages of Twitter, there is more urgency in responding to people so you can usually expect to hear back from people much faster. Thanks for the comment!
Thanks for the comment! I agree that LinkedIn is a great tool for personal branding. I recently wrote an article that may be of interest to you called the 7 Tips to Build Your Best Personal Brand on LinkedIn. But I think to truly cultivate your own brand you have to be involved in a few social networks. It opens the door to connecting with people you may not meet on just LinkedIn and helps build up your reputation as an expert. I've found this to be really effective especially on Twitter. You can definitely build geniune relationships on other channels, it's just finding the right people to connect with and regularly maintaining a conversation with them. Hope that helps!