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Kristin Hovde is the Website Manager and blogger for Smash Hit Displays, an online trade show display company. Along with keeping our website updated with the latest trade show display products, she writes about trade show and digital marketing tips. Kristin has also written several guest blogs for websites, such as TSNN, Map-Dynamics, The Trade Show Coach, and Events in America.
Great tips! Number 3 is a big one - creating content that is both entertaining and pertinent to your company and products. It's not always easy, but if done correctly, could make a huge difference in the amount of traffic your website or business gets.
Great article, James! If there is one group of people that I have unfollowed or refuse to follow altogether, it's those people who don't take them time to complete their profile and haven't added a profile picture. I would like to get an idea who the person is before adding them to my following list.
Love this article - especially #1. Consistency is so important when using social media, plus it keeps your audience informed on what your business is doing, what sales you have going on, etc. "Out of sight, out of mind" definitely applies to the use of both social media and blogging.
Thanks for sharing this insightful article. Knowing who your audience is will give you some idea of when they will most likely be looking at Facebook. However, now that we are able to get access to social media through our phones, a lot of people are checking it throughout the day.
Great tips! There's much more to being a social media manager than just posting a quick note on Facebook or Twitter. Hiring someone who is experienced with social media strategies and can create great content for your website is very important.