Founder & CTO
Founder & CTO of WordStream. Columnist for Inc. Magazine. Search Marketing Expert - PPC, AdWords, Content Marketing, Social Media, Entrepreneurship, Start-ups.
March 20, 2015
How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? Wicked talented WordStream data scientist Mark Irvine helped us analyze a sample of over 10 million English keywords in the Bing Keyword Tool and we're releasing the results today in this infographic.
March 18, 2015
LinkedIn made a measly $153 million dollars from ads in the last quarter, with their marketing solutions making up just 20% of their 2014 revenue. 2014 revenue . Why is LinkedIn falling down so badly in ad revenue? Simple: their ads kind of stink. I've tried to make them work for dozens of clients, but finally had to give up. Here's why.
March 12, 2015
Facebook has access to a ton of user data and a new partnership is putting more of it to use for a select group of marketers. The new Topic Data offering gives marketers insight into trending events, brands, subjects and activities, based on aggregated and anonymized Facebook data. Facebook turned...
March 07, 2015
The rumors are true: Google is breaking its Streams and Photos into standalone products, to be managed under Bradley Horowitz, as he announced on Google+ earlier this week.
February 17, 2015
Twitter recently launched Quick Promote, a new advertising option that enables businesses to promote their top performing tweets directly within the Twitter Analytics dashboard. Here's how it works.