Laura Lee has grown up in digital. Her background includes working as a news anchor, district manager, P.R. manager, and CPG brand manager for such companies as Anheuser-Busch and Toyota. She has spent the past several years providing strategic guidance and thought leadership in all areas of social for 25 Purina brands. Much of her time is spent working directly with Facebook, Twitter, and Google to test, gain insights, and develop best practices to optimize content and advertising performance. She also works with agencies, industry experts, research, and analytics teams to develop and implement creative, content, and media best practices to improve content publishing and media performance.


Laura has done a lot of analysis to select key metrics, KPIs, monitoring, and measurement tools for social media while leading development and providing direction of priorities on emerging trends, social platforms, and tools.

She now manages digital, crisis, employee advocacy and reputation management for Corporate Communications at Purina. She enjoys sharing insights and knowledge about what's working and not working and how we can make life better with digital.

Laura can be found on twitter @Laurasprecklee where she shares social media best practices and the best pet information she thinks people will care to share.