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Michael Wood is an online marketing expert and owner of Legalmorning.com. He specializes in reputation and brand management, article writing, and professional Wikipedia editing. He is an expert Wikipedia editor and has helped hundreds of businesses and people post their articles to the site where they have otherwise failed. He is a regular contributor to many online publications including AllBusiness Experts, Yahoo, Business Insider, and Social Media Today.
Nice to see a "recoverying" attorney. I am one that never quite got addicted (law degree but never sat for Bar). The infographic is one of the best that I have seen. Great content and enjoyed the statement, "We use several of the apps mentioned ourselves but have mixed feels about running one’s entire business from a smartphone." What's good for the gander is good for the goose (or the other way around). If you trust these for personal use, why not for your business? Enjoyed the read.
"Consumers are no longer passive targets that you can simply feed with coupons and vouchers." Right on, Laurent. Brands need to realize that spending money to get "followers" and "likes" is one thing, but once you have them what do you do with them? They are not lapdogs and expect FULL transparency from brands. I believe that maintaining a focus on social media (including a heafty budget) is something that companies need to continue; however, they need to shift their focus from attracting social media visitors to something along the lines of converting their social media following into website visitors that they have an opportunity to convert. Great content!!
"Consumers trust their friends".........This is so true, Mary. Companies need to understand that thanks to Enron, companies are forced to be more transparent. Using social media to brand is a must as people "tell their friends" through social media. Companies who fail to monitor such can end up paying the price. Those who are already monitoring social media channels know how great it is to be able to see the conversations that people are having about their brand. Thanks for the content.