The motto of content marketing is to create and distribute content that is consistent, relevant and valuable to an audience. The aim is not solely to ramp up the sales or social shares but to build brand name, create sharable visuals, provide great content and create value.
In February of 2014, more Americans accessed the Internet through mobile smart devices than they did through conventional computers. This is the very first time that this has happened. Up until this year, mobile internet use has always been something of a secondary concern for marketers.
It is predicted that the Internet of Things will encompass over 50 billion devices by the year 2020, and as more and more devices are made “smart,” we’re going to start seeing some fairly drastic changes in the way that our world works and how we interact with it.
If you want to find new potential customers, you need to go to where the people are. And, fortunately or unfortunately—depending on how up-to-speed on current trends your company is—all of the people seem to be on social media sites. Hey, the statistics don’t lie: Facebook users spend on average 6.35 hours a month on the site via desktop computers.