Brenda Ton is the Digital Marketing Manager for Marin Software, a leading cross-channel advertising cloud for performance marketers to measure, manage and optimize more than $6 billion in annualized ad spend across the web and mobile devices. With 6 years of experience in start-ups and marketing within retail, marketplaces, and social gaming, Brenda brings a diversified portfolio of lessons to share in user acquisition and search marketing. Brenda wants to empower others to understand their market space and to apply quantitative and qualitative thinking when it comes to marketing to drive positive performance.