Mark Cooper
Co-founder/VP Customer, Offerpop | @markerpopMark is Co-Founder and VP Customer of Offerpop, a leading social marketing software company. Offerpop helps marketers engage audiences everywhere. Launch powerful social marketing campaigns inminutes across all major social networks and marketing channels on any device subscribers.
Mark has helped launch an array of online, mobile and media businesses, including the first TV product placement ratings service (Nielsen IAG) and the wireless industry's first mobile virtual network operator (ESPN Mobile). He began his career building brand campaigns for leading consumer marketers in the US and Asia / Pacific, including NIKE, General Mills and Apple. Mark holds a BA in History and a BA in International Economics from Brown University.
25 articles by Mark Cooper
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3 Reasons to Run Cross-Network Hashtag Campaigns
Nov. 17, 2013 -
3 Musts for Choosing and Using the Right Hashtag
Nov. 15, 2013 -
Why Pinterest Marketing Makes Sense for Your Brand
Sept. 21, 2013 -
How to Keep Fans Coming Back All Year Long
Sept. 17, 2013 -
How to Engage Fans After the Holidays
Sept. 16, 2013 -
4 Things Small Businesses Must Understand About Social Marketing
Sept. 8, 2013 -
The 3 Brand Personas on Social
Sept. 5, 2013 -
How to Make Your Holiday Couponing More Social
Aug. 31, 2013 -
How to Make Every Holiday Dollar Social
Aug. 25, 2013 -
How to Make Your Holiday Campaigns Mobile
Aug. 24, 2013 -
8 Facts Every Marketer Needs to Know about Cyber Monday
Aug. 18, 2013 -
Why Your Black Friday Campaigns Need to Start on Thursday in 3 Charts
Aug. 17, 2013 -
How to Spend on Social During the Holidays
Aug. 14, 2013 -
3 Social Campaigns that Make Back-to-School Cool
Aug. 2, 2013 -
Marketing to Back-to-School Shoppers: 5 Considerations
Aug. 1, 2013 -
3 Ways Social Campaigns Can Help You be a Youtility
July 8, 2013 -
The Need-to-Know Facts About Instagram's New Vine Competitor
July 1, 2013 -
3 Ways Fashion Brands Connect with Social Fashionistas
June 9, 2013 -
How to Turn Vacation Envy Into a Social Marketing Opportunity
June 7, 2013 -
16 Super Easy Tips for Growing Your Facebook Brand Page
May 30, 2013 -
The What, Where, When, Why and How of Pinterest Rich Pins
May 29, 2013 -
Viral Videos Explained: 3 Tips for Making Your Content More Sharable
April 19, 2013 -
4 Survival Strategies for the Social Network Boom
March 15, 2013 -
Social Advertising: $4 Billion Well Spent?
March 5, 2013 -
4 Lessons the Agile Consumer is Teaching Social Marketers
Feb. 26, 2013