A virtual marketing consultant, publicity assistant and social media enthusiast, Mayra Ruiz-McPherson possesses more than 14 years of working in the marketing trenches of business. As a marketing strategist, Mayra works with multiple clients to solve their marketing challenges no matter how simple or complex, no matter their industry or market vertical or how affluent or limited their budget. Presently, Mayra authors the Marketing Misfit blog, a thought leadership blog providing real-world insight, objective tips and forethought as well as sharing true-to-life marketing blunders for the purposes of learning from the mistakes of others. Her recently-launched email newsletter covers a variety relevant marketing topics with original commentary and informative insight. And when she's not working on client projects or speaking on marketing topics, Mayra's spare time is dedicated to self-publishing two upcoming books, each covering a specific marketing practice area.