I have been running my own business for about seven years now and creating online content about the same amount of time. The genesis of my business — 2008 — probably represented the apex of the traditional notion of SEO – elaborate schemes for backlinks, keyword stuffing, and jamming links into every cranny of the web, including blog comments. And I virtually ignored it all. Sure, I learned about SEO. I even experimented with it. But I generally ignored all of the SEO best practices of the day. I was the least-optimized blogger on earth for one reason – I knew the structure of the SEO system could not last.
When I started my own business in 2008, I didn’t have any roadmap so I looked around to see who was doing it well and what I could learn from them. My role model was Chris Brogan, who had the number one marketing blog in the world. So my mantra became “Be like Chris.” That turned out to be a mistake, and here's why.
If our content never moves, if it simply sits on a website without any views, shares, and engagement, it has about the same value as the world’s greatest movie script locked from view in a cold, dark vault. The investment in our content is largely wasted. In this post, I will cover 12 “quick hit” structural actions you can take with your content to make it more “shareable.”
I have been thinking about this question: “What is the relationship between SEO and content?” Content is critical for SEO … but is SEO critical for content transmission? Today I would like to connect some dots between “viral,” SEO, and content type. Let’s get into this little case study.