Schaefer Marketing Solutions
February 03, 2015
How many of the most important customers and potential customers out there can you really identify through social analytics programs? Here’s one possible answer: 2 percent.
January 27, 2015
When I started my own business in 2008, I didn’t have any roadmap so I looked around to see who was doing it well and what I could learn from them. My role model was Chris Brogan, who had the number one marketing blog in the world. So my mantra became “Be like Chris.” That turned out to be a mistake, and here's why.
January 20, 2015
If our content never moves, if it simply sits on a website without any views, shares, and engagement, it has about the same value as the world’s greatest movie script locked from view in a cold, dark vault. The investment in our content is largely wasted. In this post, I will cover 12 “quick hit” structural actions you can take with your content to make it more “shareable.”
January 15, 2015
I have been thinking about this question: “What is the relationship between SEO and content?” Content is critical for SEO … but is SEO critical for content transmission? Today I would like to connect some dots between “viral,” SEO, and content type. Let’s get into this little case study.
January 13, 2015
Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves. If I did a true “top 10″ list, they would be all tech blogs! It’s really unfair to rate these blogs with the rest of the pack. So this is a list of the best NON-TECH INDUSTRY blogs from the Fortune 500.