Social Research Strategies
After Matthew completed his Master's degree in Mass Communication at Indiana University, he turned his attention to social media. Interested in how businesses could best harness social media to increase their bottom line, he focused his PhD studies on the prediction of social media behavior. Matthew advises executives on how to best utilize social media to enhance their brands. Matthew's credentials include presenting his research at competitive national and international conferences, publishing papers in top academic journals, and co-founding Social Research Strategies, positioning him as an authority in the field.
June 22, 2014
The top 7 ____ People love lists. It lets your readers know what to expect by appropriately setting their expectations. 3 Extraordinary ____ to Set You Apart. No, people really love lists. Use buzzwords to help increase curiosity. Here are 15 fill-in-the-blank blog titles to help get the creative juices flowing and will help get you more clicks.
June 20, 2014
This research is groundbreaking in that it statistically supports the commonly held notion that social media should be about delivering high quality content in a social fashion. It is not enough to have a mere social media presence; you must make sure that you are interacting with customers, and that you are adding value to your fans.
June 14, 2014
You do not own Facebook, Twitter, Instagram, and so on. But what you do own is your blog. This means there are fewer restrictions when it comes to the format of what you want to post. More importantly, it means that the rules aren’t going to change anytime soon.
May 21, 2014
The purple cow is a business analogy. Imagine for a second you are driving, and you pass a field full of cows. For most of us, this is a common occurrence, as you barely even notice the cows, let alone any individual cow. Then imagine that you see a purple cow. This purple cow has immediately captured your interest.
May 15, 2014
If you stay up to date on social media trends and advice, you have likely heard that you need to post a lot of content, get as many fans/followers as you can, and post when most of your fans are online. Rules are meant to be broken, and here I'll explain why it is necessary to break each of these rules.