Mike Volpe
CMO | @mvolpeMike Volpe joined HubSpot in early 2007 as the company's fifth employee and currently serves as chief marketing officer. He heads HubSpot's lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, video marketing, and social media. Since Mike joined HubSpot, the company has grown from 10 to 10,000 customers, expanded from 5 to over 650 employees, and increased revenue from $0 to $77 million. Under Mike's leadership, HubSpot's marketing attracted a following larger than nearly any SaaS company including a blog with 1.5m monthly visits, 642,000 Facebook fans, 365,000 Twitter followers, over 100,000 LinkedIn group members, and an annual INBOUND conference with over 5,000 registered attendees. Mike appears as a marketing speaker at industry conferences and has guest lectured at Harvard Business School, Babson College, Carnegie Mellon, TCU, Boston University, and MIT Sloan School of Management.
231 articles by Mike Volpe
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What Sophisticated Marketers Should Measure in 2015
Jan. 15, 2015 -
Why You Should Size Up Your Social Media Strategy
July 15, 2014 -
Why Your Social Strategy Is Not One Size Fits All
Dec. 4, 2013 -
Businesses That Blog Generate 2X More Email Traffic [New Data]
Feb. 29, 2012 -
The Inbound Way to Do Trade Show Marketing
Feb. 24, 2012 -
Why Every Business Blog Needs Evergreen Content
Feb. 23, 2012 -
The Laws Marketers Need to Know to Avoid Legal Backlash
Feb. 10, 2012 -
7 Examples of Brands That Pop on Pinterest
Feb. 4, 2012 -
6 Ways to Get Booted From Twitter's Search Results
Jan. 27, 2012 -
15 Tenets of Proper Email Marketing Etiquette
Jan. 12, 2012 -
A Marketer's Guide to Getting Past Email Spam Filters
Jan. 10, 2012 -
5 Savvy Ways to Segment Your Marketing Emails
Dec. 28, 2011 -
10 Innovative Ideas for B2B Mobile Apps
Dec. 23, 2011 -
10 Brilliant Marketing Personalization Tips to Implement ASAP
Dec. 23, 2011 -
How to Generate More Customers With Fewer, Heartier Leads
Dec. 13, 2011 -
5 Examples of Awesome Holiday Marketing Campaigns
Nov. 25, 2011 -
11 Reasons Your LinkedIn Company Page Sucks
Nov. 19, 2011 -
How to Save Ecommerce Sales With Abandoned Cart Emails
Nov. 18, 2011 -
How to Be a More Agile and Effective Email Marketer
Nov. 4, 2011 -
Websites With More Content Generate More Customers [New Infographic]
Oct. 28, 2011 -
3 Wrong Ways to Think About Your Twitter Presence
Oct. 27, 2011 -
10 Error Messages That Make Marketers Cry
Oct. 22, 2011 -
4 Tips for Terrific Twitter Offers
Oct. 21, 2011 -
The Ultimate Cheat Sheet for Awesome Marketing Emails
Oct. 14, 2011 -
12 Reasons Your Business Blog Is Failing
Oct. 13, 2011