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I am currently a Community Manager and Content Strategist for Studiocom, and have been since February 2013.
Social media explorer. Blogger. Ohio State fan. Union College Alumnus. Chipotle obsessed. Innovation seeker. On the prowl for the newest tech and social media innovations. Networker. Love the connections and relationships social media brings to brands and individuals.
As a social media specialist I have experience in the space since 2006, before MySpace was a punch line, and before Facebook went from a successful industry player to become THE industry. When I began my career as a Community Manager at Engauge in October 2010, nobody knew what that job title entailed. I have been fortunate enough to be involved with social media since working at MoQvo, one of the first true social networking websites, as a Social Networking Coordinator in 2006. My exposure has afforded me valuable lessons and experiences long before social media became the revolutionary industry that it is today.
Spending time outside of social media, in the world of experiential marketing, allowed me to see how important personal (especially in person) experiences are as well. The longest lasting impressions and memories are personal experiences, not digital or traditional advertisements. When combining the experiential with social it creates a smorgasbord of opportunity for marketers, and that is what I love. The ability to use social as not only a primary means of marketing, but as a catalyst to expand upon the relationships built through in person experiences is what makes social + experiential a powerful combination.
Objectives: To become as knowledgeable in relationship building as possible, from marketer to consumer and vice versa. I have always had an entrepreneurial mindset, and want to start my own company eventually. Learn to foster relationships and examine how they can benefit everyone, from businesses to people to everything in between. Want to learn as much about everything as I can, I am always curious.
Once again, this has nothing to do with Taco Bell as a company. Beyond educating their employees to the best of their ability, companies can't control the younger, less responsible employees.
I wrote the article not directed at Taco Bell or other companies, but at the individuals who do this for attention.
Kids will ALWAYS be doing stupid things. I am not debating that with you because I completely agree. I'm still young (25) and I have done plenty of stupid things (not really on this level, however).
What isn't debatable is the "encouragement" that social media channels provide for kids who want this attention. It acts as a catalyst that increases the need to share things like this in order to gain notoriety. I'm not saying that social media is the culprit of this. I'm saying that social media makes the problem bigger, and that kids need to stop doing these things for attention.
Kids who are willing to do this now have more of a reason to do it, and that's because of social media.
I definitely see the irony in what you're saying now. I didn't make that connection at all! Funny observation, it went straight over my head.
The "they" is the editors of SMT, yes. But I don't really understand the negative conotation of how you call them "attention seekers." Anyone who runs an online business understands that SEO is important and they are trying to improve the SEO as well.
In my case it altered the direction of the post from the kid (and younger kids in general) to Taco Bell which was a mistake.
But if you're on here to find ways to comment against SMT, why be here? I didn't write my post for that.
Truth is, they added the "Taco Bell:" to the title. My post isn't directed at the company (they actually do a good job on social), but just at the individual. I'm using him as an example for the general stupidity of how people act on social media.
In regards to how it's changed in the age of social media:
Social media creates an outlet for individuals to showcase themselves as much as they'd like, completely unfiltered. For attention-seekers it's bad news because they will do what it takes to get a laugh or two from their friends. Whether or not that was the intention of the Taco Bell kid (I don't think I'm reaching too far in assuming it might have been a big factor), the point is social media actually encourages this type of behavior.
What would be the point of licking the tacos before there was an outlet like social media or even mobile phones? You couldn't take a picture of it, and posting it wasn't possible previoiusly. It would just be a story that wouldn't garner any attention.
Social media has changed this type of behavior a LOT, that isn't really debatable. Yes, kids have done stupid things forever, but not this much, this publicly, or with these intentions.
I try to separate my networks as much as I can. I'll use certain networks for personal reasons to post content like pictures and what I'm doing, and to interact with friends. Others I'll keep professional (like Linkedin and my blog) because I feel it's important to have my more serious self represented somewhere online as well.
I think the integration of social media into schools is very interesting, but I hadn't necessarily thought of it as something that needs to be "taught." Now that you mention it though, it would be a good course for students to take, maybe in college, as they prep for the real world.
The class could be more than social, but how to represent oneself in public, and what type of consequences you may deal with if you don't think twice before posting.