President and founder of The Myndset Company, Minter Dial is a professional speaker & consultant on Branding and Digital Strategy, working for several blue chip companies, including Orange, Kering and Redcats (ex PPR), Samsung, Remy Cointreau, L'Oreal and Tencent.
Previously, Minter led a 16-year international career with the L'Oréal Group – including 9 different assignments in France, England, USA and Canada. In his last post with L'Oréal, Minter was a member of the worldwide Executive Committee of the Professional Products Division, responsible globally for business development, e-business (Internet, intranet, CRM), education & communication.
With the shopping experience in deep mutation, the use of digital in retail (such as new devices, tools and platforms) is becoming a strategic issue for many retailers. Having visited over 100 stores around the world that have implemented some form of digital in retail (“digitail”) initiative, here are some of the most prevalent errors and sins that are frequently committed.