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I'm the CTO at Social Media Today, home of the world's best thinkers on social media.
For fifteen years, I've mashed-up content and technology to deliver great customer experiences in news, gaming, 3-D CAD, interactive television and distance learning.
A one-time writer and editor for Time Inc. and others, I made the new media leap in 1995 when I was selected to spearhead digital product development for Time-Life Books. Two years later, I was in Silicon Valley for a multi-year stint with groundbreaking consumer CAD startup Books That Work. That's where I coded my first data-driven dynamic Web sites.
In 1997 I returned to the east coast to direct online sports development for news aggregator New Century Network and later served as a product and project director for online game company Bottle Rocket. In 2000 I was brought in to the publicly traded interactive television company ACTV to direct product development on top of a massively parallel message distribution system and a browser-based operating system approach that would come to be known as AJAX. My team and our cutting edge toolkit were acquired by Harcourt Inc. in 2005, and I served as the Director of Production for all media and software in the development of a series of distance learning programs.
As a partner at Social Media Today since the company's infancy in 2008, I oversee operations, development, design and editorial strategy. Thanks to an incredible team, the company has grown from two communities to 10, and from 30,000 visits per month to 1.3 million.
When I'm not working, you can find me finger-picking a steel string guitar, or weaving through traffic on my bicycle. I live in Jersey with my wife, in a home overrun by dogs and children.
Agreed--title critical for SEO--but that's not a meta tag. Description important as well, but, again not so much for SEO.
Fran, I agree with you re: spiders can follow any link sequence--though how far they follow is open to question.
However, regarding meta tags, the consensus these days is that they are of little or no use because they are so easy to game and because Google parses the actual post content with such semantic prowess that meta tags are superfluous anyway.
Thoughtful comment Ted. Thanks.
There are so many factors that affect tool adoption and loyalty--time and effort investment, importance of the utility, inertia of making a change later, cost at adoption, expectation of lifetime costs, quality of the technology, etc. And certainly there are no perfect answers.
I did however neglect to mention the obvious example of Pinterest that demonstrates that a newcomer can elbow in and come to scale with amazing ease--if the idea is right.
Great post/podcast Chris--provocative and well-reasoned. But I still see opportunities for the next big players. I've posted my devil's advocate reply here.
Should be fixed Pam--It was a smart quote in the title. Must have been pasted from Word or something.
Thanks for the kind words Bilal, and welcome.