Director of Analytics & Research
Chris Kerns is the Director of Analytics & Research at Mass Relevance, finding insights in social data and guiding clients to create effective social measurement strategies. You can follow him at @chriskerns
January 15, 2014
As a lover of social data, I jumped at the opportunity to merge the ever-sexy world of social analytics with the star-studded land of the Golden Globes. For today’s study, I wanted to learn how data can give us a view behind the Hollywood curtain, and see if we can reveal the power players behind the scenes.
January 05, 2014
Social media data gives us the opportunity to analyze New Year's resolutions in aggregate, and watch for trends and patterns that help us understand our aspirations each year. Are we, as a collective, looking to hit the gym this year? Stop drinking so damn much? Finally find that perfect someone to spend our time with?