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Journalism schools are creating new programs and courses that incorporate digital skills; such programs/courses come with a large variety of names. “Digital journalism” is the best name based on a three-part evaluation: popular, self-explanatory and precise.
When a reporter is assigned to live tweet an event and feed tweets to the news media’s Twitter account, he or she should write tweets in a way different from the (casual and cursory) writing style of his or her personal Twitter accounts.
This is the finding of a research paper I did in 2007, analyzing the relationship between press coverage and online user comments. In the aftermath of the Denver shootings, it is interesting to observe whether and how the media repeat the way with which they covered the 2007 shootings.
The question "Whither journalism?" continues to be asked with no clear answer. It doesn't help that J-schools have not fully embraced multi-media and social media skills as essential to reporting and storytelling today. Here are some findings from looking deeper into this gap.