Paul Fabretti
Digital and Social Media Lead, Telefonica Europe, Telefonica | @paulfabrettiMy role role is to plan and deliver the Telefonica Europe Global and European digital and social media vision and initiatives and make sure we continue to be seen as a beacon of both social media innovation and best practice.
I was previously Head of the award-winning O2 UK social media team, which recently won the inaugural Twitter flock award for outstanding use of the Twitter platform.
I'm also passionate about the concept of "social business" and how we can take learnings from customer behaviours and activity on our social channels and more deeply integrate them across the whole of our business.
29 articles by Paul Fabretti
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Useful Pointers for Your Social Media Strategy
Oct. 30, 2013 -
The Dichotomy of Social Advertising and Brand Affinity
Oct. 16, 2013 -
Edgerank Is Its Own Worst Enemy
Jan. 4, 2013 -
We're half way through the year - so has the digital agenda changed?
June 26, 2012 -
Social platforms up their advertising game
June 15, 2012 -
Exciting New Changes to Facebook Timeline
May 29, 2012 -
Facebook's Timeline for Pages - the Impact So Far
April 2, 2012 -
This Chart Helps You Understand Mobile
Feb. 13, 2012 -
Beware the 3 P's: Pinterest, Path and Privacy
Feb. 10, 2012 -
Insights 12 - What Needs to Be on Your Digital Agenda in 2012? Nine of 10 - Social TV
Jan. 26, 2012 -
Insights 12 - What Needs to Be on Your Digital Agenda in 2012? Eight of 10 - Social Websites
Jan. 25, 2012 -
Insights 12 - What Needs to Be on Your Digital Agenda in 2012? Seven of 10 - Social CRM
Jan. 24, 2012 -
Insights 12 - What Needs to Be on Your Digital Agenda in 2012? Six of 10 - Social Commerce
Jan. 23, 2012 -
Insights 12 - what needs to be on your digital agenda in 2012: Platform Management
Jan. 19, 2012 -
Insights 12 - Your Digital Agenda in 2012 - Fourth of 10 - Definition of Influence
Jan. 18, 2012 -
What's On Your Digital Agenda in 2012? Three of 10 - Dynamic Personalisation
Jan. 17, 2012 -
Insights 12 - What Needs to Be on Your Agenda in 2012: Portable Friends
Jan. 16, 2012 -
Insights 12 - What Needs to Be on Your Agenda in 2012: Privacy
Jan. 13, 2012 -
KRED - Could Peoplebrowsr Have the Answer to Influence?
Oct. 2, 2011 -
Facebook is Bringing the Web to It - Trust Now Usurps Influence
Sept. 27, 2011 -
Facebook just isn't working for Brands
Sept. 16, 2011 -
The Proof that Groupon Damages Your Business's Reputation
Sept. 13, 2011 -
Social TV Just Got the Kick It Needed
Aug. 22, 2011 -
Time Management in Social Media - the definitive guide
July 28, 2011 -
Some Initial Thoughts on Google+
June 30, 2011