Peter Cassidy
Co-Founder & CMO, Stackla | @Pete_CassidyPeter is the Co-Founder, Chief Product Officer and Chief Marketing Officer of Stackla, the leading user-generated content (UGC) marketing platform that puts customer stories at the heart of brand marketing.
Pete founded Stackla in 2012 after spending years as a journalist, editor and director of content for sports brands. At Stackla, Pete helps the world's leading brands - like McDonald's, Toyota, Expedia and Sony - discover authentic, compelling customer content across the social web and showcase them at scale throughout their core marketing channels to help increase engagement, strengthen customer trust and drive sales.
4 articles by Peter Cassidy
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Why Shoppable UGC is the Future of eCommerce Experiences
April 25, 2021 -
Why User-Generated Content Should Be at the Heart of Marketers' Post-COVID Playbooks
May 3, 2020 -
Survey Finds Consumers Crave Authenticity - and User-Generated Content Delivers
Nov. 21, 2017 -
Mastering Millennial Marketing With User-Generated Content
June 27, 2017