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As it turns out, Google was most concerned about the allegations surrounding its operatives in Kenya. Its PR department contacted me directly and asked that I add the company's statement:
“We were mortified to learn that a team of people working on a Google project improperly used Mocality’s data and misrepresented our relationship with Mocality to encourage customers to create new websites.
“We’ve already unreservedly apologised to Mocality. We’re still investigating exactly how this happened, and as soon as we have all the facts, we’ll be taking the appropriate action with the people involved.”
It's a great question, Robin. I suppose someone can create a Twitter list of New York's movers & shakers and post it to Listorious. Other than that, we're talking lunch Wednesdays at Michaels restaurant, breakfast weekdays at The Regency Hotel, or lunch weekdays at The Four Seasons restaurant. Personally, I prefer breakfast at Balthazar. As for Zarem engaging the social graph...I don't think that's happening anytime soon.
These are all great suggestions (and insights). This piece was first posted on Nov. 4. I expect to update with more current titles by the first week of February. Thanks for your comments.
It's certainly an interesting conundrum, but I'm not one who believes that agencies should refrain from blogging their clients' news...within reason and with full disclosure, of course. I posted my thoughts on the subject last summer here:
In fact, I suspect that some clients might even weigh an agency's blogging authority when considering whether to hire.
You and me both, Robin.
Thanks for taking the time to educate and elucidate on our most misunderstood profession. As you imply, PR is a very subtle, if not enigmatic discipline that can only produce measurable "results" with constant application over time.
Rare are the instances when a PR-driven initiative can achieve a client's communications goals in one fell swoop. (Think Steve Jobs's periodic on-stage media-ready performances.) But even those only succeed when backed by a substantive story to sate journalists' discerning appetities.
Moreover, as media fragments, the single boffo media event or story will lose its potency to drive the news agenda and/or "the conversation."
Your post is important in that it sets realistic expectations for clients on what we as a profession can and cannot accomplish. Sadly, however, many PR-retaining enterprises do not distinguish between quality PR and schlock. I can think of one (unnamed) agency that has boasted of its industry-leading growth for three years running, yet the product it produces is consistently substandard.
Enjoy the new year, Brian, and thanks again for the most thoughtful and useful assessment of the profession.