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Hi and thanks for your message. Again, very useful.
The point of the article is to try and highlight in an amusing way the thousands of people who hold themselves out to be experts on social media - when in fact many of them have very little experience of using it in any way, shape or form - let alone teaching it to other people. That is all that the article is about - authenticity.
In my experience many people like and enjoy social media and it's made them some interesting contacts and may well have helped them in their business or in their job. And I have also seen countless people like this then move in to teaching or consulting on it when their only qualification is that they enjoy it or have read up on it.
Your list of people makes interesting reading, there are some great names there and if there was a prize for how many followers someone has, then they are all in the running. Well done to them.
It's always intrigued me how many people often have a tendency to associate the number of followers someone has with certain level of expertise. In some cases it does, but I personally follow several people who have enormous expertise in their own industry but who have relatively few followers. Indeed, a great many leading authorities on topics have no desire to be on Twitter or Facebook or wherever at all. Yet they are still world class experts on their subjects and are making a very nice living without the need to use social media.
I personally operate in a very tightly defined target market and have been speaking on social media at conferences and events regularly since 2004. I also run a thriving small social network in my niche and have been doing so since 2004. Thousands of people have attended my own workshops and seminars on social media, I consult on it and I'm very happy with that. I have no wish to compete or compare myself with any of the great names that you have highlighted.
Does having 6,000 followers matter? No.
Does having 50,000 followers matter? No.
Ultimately it's all down to the value that you offer.
For interest sake, Facebook is just one tool that I use out of several. Most people in my niche have no interest in Facebook (and never will), but a very small number do - hence me having a presence of some sort there.
As I said in the article - there are no rules on social media - no one is right and no one is wrong. You are wrong and I am right. You are right and I am wrong - it really doesn't matter. It's each to their own and how they choose to operate in their own target market or niche.
But ultimately, when any of us signs up to a conference or a seminar or a masterclass or a workshop or a webinar or whatever, we are entitled I believe to be signing up to authenticity.
Thanks again for your thoughts - please feel free to call me for a chat at any time. I appreciate you taking the time to comment and it would be great to continue the discussion. Out of genuine interest - I'd love to hear more about what you do in this exciting social media world?
Thanks for your comment too. If Facebook were the only social platform out there, then I'd be concerned!
I have a very specific target market, and Facebook pages are of no interest to them. It's LinkedIn and Twitter all the way.
But thanks for making the point.
A good point well made! Thanks for commenting.
The simple truth is that Facebook is not my platform of choice because my target market simply doesn't engage with Facebook. Twitter, LinkedIn and my own social network are top of my list.
Hi Clare - thank you - as ever.
Thank you David - much appreciated.
Thanks for taking the trouble to comment.