Patricia Redsicker is a Marketing Writer and Content Marketing Strategist from Baltimore, MD. She is currently exploring the intersection between healthcare and social media. A huge fan of infographics and visually enticing content, Patricia's blog www.wordviewediting.com embodies both content marketing best practices and design. Follow her on Twitter at @predsicker.
January 27, 2014
It’s common for companies to listen to conversations on social media. The problem is consumers don’t like it. At the end of the day it’s all about respecting the customer, always getting their permission and explaining why you need specific personal information from them. Here’s what social listening should look like.
August 22, 2012
Dayton Children's Medical Center uses Pinterest to showcase items that are perfect for parents and "just right for kids!" Since they target parents as their primary audience, their pinboards feature parent-friendly content such as fun arts and crafts, recipes, miracle stories, kids’ photos with descriptions of their health and recovery.
August 09, 2012
If you’ve been watching the Olympic Games closely, then you’ve heard some pretty compelling stories. My favorite Olympian story is about Guor Marial who actually doesn’t belong to any country – he is running track as an independent athlete.
April 25, 2012
When done right video and healthcare content marketing work together perfectly. Hospitals come across as being sincere and helpful, wanting to help people solve their most personal heath problems, when they use video to tell compelling stories.
March 25, 2012
T his Friday’s infographic compares business blogging with Facebook and builds a case as to why blogging is the better marketing strategy. Now I’m a HUGE Facebook fan myself (especially with the new Timeline!) but if you’re not blogging, you’re missing out on some important business benefits! In...