Priya, the co-founder and Managing Partner at Canary brings to the table extensive research and consulting experience (primary, secondary, social media, online research etc.) spanning over 18 years. She has co-partnered with several Fortune 50 companies in taking their critical unstructured business issues and solving them through a combination of business acumen, innovative thinking and application of structured techniques into giving clients insights for business decisions. She has worked with clients like Coca-Cola, P&G, GSK, Novartis, Merck in aiding them make data driven decisions with unstructured data through the use of frameworks and analytics. She led the Global Social Media Practice for Genpact between 2012 and end of 2014.