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Randy is author of 2 books: Findability: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing, and Building a Better Business Website. He is the Prinicipal of Kayak Online Marketing.
From the agency side, one of the largest challenges I see is finding the inspiration sources for content that's real.
Definately not the only one Terry!
"I can swear like a sailor when something upsets me, but I don't put that into a tweet," shares Robin Carey. While some viewers/readers may be a bit surprised by that statement, I don't know what might be a better example of modern CEOs being authentic and transparent.
Robin, along with Kara Wood, joins David Amerland for a frank and open discussion on successes and challenges around being women CEOs in a world that admittedly still contains the old boy's network.
Kara shares that while attending an Oil & Gas and Mining conference in Calgary (my home town - I'm slightly embarrassed), she was repeatedly asked for directions to hotel functions and such, having been mistaken for hotel staff. Kara, next time you visit, my team and I would be more than happy to show you around our fair city and in a manner more befitting a visiting CEO.
My key take-away: think long term.
I was SWAMed by a competitor a year ago. To this day, I still have to post or comment and cross my fingers it sees the light of day. Usuall my contribution doesn't.
So, I've switched to Pulse. On Pulse, my connections see my posts... to the tune of more than 50,000 views and 3,000 shares in a matter of a couple months. If groups get the axe, it'll be with my blessing.
Well stated Volker.
Almost missed this Mike. Really wonderful article. I'm in a huge proponent of empowering all employees to jump in and communicate online as ambassadors of the company. My own guidelines are fairly relaxed, coaching staff to be authentic and engage meaningfully. And, "just don't embarrass yourself." The damage to your own reputation will be greater than you can do to the company.