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Great Post! The governance model is definitely the future of social media policies. As I talk about during my presentations, a year or so ago, social media policies were all about prohibition. Today, most policies are moving away from prohibition to regulation, or ,as Bryan writes, governance. One of obstacles our companies face, though, is the increasingly broad scrutiny that then National Labor Relations Board is adopting when it comes to social media policies. Last week, the NLRB's general counsel released a third memo discussing cases in which policies were reviewed and deemed unlawful. The board is taking an overzealous, far-reaching approach to social media policies and striking them down left and right.
Thanks Chris! You're right, like everything in social media space, this subject is in almost constant flux. It is a critical subject though, and touches almost all of us in some manner.