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Ric Dragon is the CEO and chief strategist for DragonSearch, a leading digital marketing firm in the realm of internet marketing from search to social. He is the author of the Dragonsearch Online Marketing Manual and Social Marketology (McGraw Hill 2012). In addition to being an artist and a jazz drummer, Dragon has been a speaker at events around the world including Social Media Marketing World, SMX Advanced, NMX, BlogWorld, BrandsConf, 140Conf, SobCon, and more.
Nice, Amber. Thanks!
Agreed, Bob. That's what was cool about my interview with Frank Eliason back in March - how the social media (or marketing exec) was helping to drive a change in the whole organization. Eliason joked about banks sending a customer to speak with a "loss mitigation specialist" - and how the bank really needs to rethink the customer experience from the ground up. An organization that isn't already customer-centric isn't going to magically become so through social; but it's cool how it can be a starting point.
Thanks so much for the comment!
Aw, Thanks, Suzanne - it sounds like you're doing superb work. And yes, I agree - the most magic happens when the online go offline - and then even back online, and back offline. In my own organization, we can trace back over 25% of our sales growth to relationships that BEGAN on Twitter! Hope to meet someday, too!
Thanks for the comment, Carol! It really was great to "discover" all of the bloggers associated with the program. If I have the opportunity for a follow-up, I'd love to chat with you sometime. Meanwhile, all the best!
Oh. My. GOD! This is such a frustrating part of our business. The fragmentation of tools makes me feel like we should be driving around in buggies pulled by mules. And on top of the fragmentation, where there are decent tools like SimplyMeasured - the price structures make them untenable for agencies.
Please, oh, please, Santa Claus, if you're reading this, bring us something better next year.
Thanks so much, Thomas. The "stories" are what I actively seek out in all of these articles - what ARE the big stories in social that are exciting. -Ric
Venice Chalk Festival
Any of my NYC friends interested in an apartment swap with me for Kingston, NY apartment - two Saturday nights in 2/28/2015- 3/8/2015? Let me know!!! Could include Friday night if you wanted...
"True religion consists in establishing the relation of each of us towards the infinite life that surrounds us, the life that unites us to the infinite, and guides us in all our acts." - Leo Tolstoy
Just found out that the hotel I'm staying at in Athens next week is about 2 miles from the Acropolis. I'm thinking I've got some good runs and walks to do!
"Things falling apart is a kind of testing and also a kind of healing. We think that the point is to pass the test or to overcome the problem, but the truth is that things don't really get solved. They come together and they fall apart. Then they come tog