Ric Dragon is the CEO and chief strategist for DragonSearch, a leading digital marketing firm in the realm of internet marketing from search to social. He is the author of the Dragonsearch Online Marketing Manual and Social Marketology (McGraw Hill 2012). In addition to being an artist and a jazz drummer, Dragon has been a speaker at events around the world including Social Media Marketing World, SMX Advanced, NMX, BlogWorld, BrandsConf, 140Conf, SobCon, and more.
Nice, Amber. Thanks!
Agreed, Bob. That's what was cool about my interview with Frank Eliason back in March - how the social media (or marketing exec) was helping to drive a change in the whole organization. Eliason joked about banks sending a customer to speak with a "loss mitigation specialist" - and how the bank really needs to rethink the customer experience from the ground up. An organization that isn't already customer-centric isn't going to magically become so through social; but it's cool how it can be a starting point.
Thanks so much for the comment!
Aw, Thanks, Suzanne - it sounds like you're doing superb work. And yes, I agree - the most magic happens when the online go offline - and then even back online, and back offline. In my own organization, we can trace back over 25% of our sales growth to relationships that BEGAN on Twitter! Hope to meet someday, too!
Thanks for the comment, Carol! It really was great to "discover" all of the bloggers associated with the program. If I have the opportunity for a follow-up, I'd love to chat with you sometime. Meanwhile, all the best!
Oh. My. GOD! This is such a frustrating part of our business. The fragmentation of tools makes me feel like we should be driving around in buggies pulled by mules. And on top of the fragmentation, where there are decent tools like SimplyMeasured - the price structures make them untenable for agencies.
Please, oh, please, Santa Claus, if you're reading this, bring us something better next year.
Thanks so much, Thomas. The "stories" are what I actively seek out in all of these articles - what ARE the big stories in social that are exciting. -Ric
"Things falling apart is a kind of testing and also a kind of healing. We think that the point is to pass the test or to overcome the problem, but the truth is that things don't really get solved. They come together and they fall apart. Then they come tog
“Sometimes we must undergo hardships, breakups, and narcissistic wounds, which shatter the flattering image that we had of ourselves, in order to discover two truths: that we are not who we thought we were; and that the loss of a cherished pleasure is n
Need to get out and start being more sociable!!! All suggestions accepted. I think we've got First Saturday coming up for the local galleries... for starters.
Gratitude Day Five One of the challenging things about this gratitude challenge is that I tend to feel great gratitude for much of the same thing day to day… my son, the people I work with – the people I touch upon each day. Tim Sanders was one of t
Gratitude Day Five Having just flown from NY to Atlanta, I’m very grateful that someone has figured out how to make those big metal boxes fly. As many flights as I take, I never cease to marvel at the miracle that is flight. I’m going to heap more