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Rohit Bhargava is a trend curator, founder of the Influential Marketing Group, and the author of five best selling business books on topics as wide ranging as the future of healthcare, how to build a brand with personality, and why leaders never eat cauliflower. He has advised hundreds of global brands on marketing strategy and is an Adjunct Professor of Marketing at Georgetown University. A two time TEDx speaker, Rohit has been invited to keynote events in 27 countries and is regularly quoted in media outlets including The New York Times, Fast Company, The Wall Street Journal, and NPR.
Thanks Christopher - I actually didn't see that spot. I know Ralph Lauren faced significant controversy during the London Games for exactly this same issue ... and made a big deal out of showing that the gear they provided this year was made in the USA. It is definitely a point that has the potential to get brands unwanted negative attention - thanks for sharing.