I'm a content and business development strategist helping build and grow a powerful content analytics platfrom at Measurely.
June 15, 2014
Sometimes monopolies look like they’re going to last forever. Until they don’t. They get disrupted by new technologies, and their business models don’t adapt quickly enough to a new and often punishing ecosystem. This is what has been happening to the newspaper industry over the last 10 years.
December 12, 2013
While recent data shows that Upworthy has quickly become a viral content powerhouse, racking up 75,000 total Facebook interactions (Shares, Likes, Recommends) per post in the month of November, over-reliance on Facebook as a distribution channel means an uncertain future for some online publishers.
August 25, 2013
As social media continues to mature, established industry players from large platforms to emerging vendors are quickly moving to standardize the value their business. In April, Facebook introduced Cost-Per-Action, or CPA, a new metric that allows managers at brands and agencies to assign a dollar value to specific actions.