It's no coincidence that the rise in social media coincides with a rise in importance of word of mouth. Social media is amplifying word of mouth referrals. I'm always interested to hear how other companies have embraced change over the past decade.
With the right mobile platform, marketers can go well beyond a personalized website experience to deliver timely, relevant communication with mobile campaigns that reach your subscribers wherever they are with tailored messages and promotions.
Online shopping will break more records in 2012. E-commerce is quickly catching up to brick-and-mortar shopping and the importance of digital marketing has never been more important for retailers. The infographic below shows online shopping predictions for Black Friday and Cyber Monday.
Our study illustrates just how much all kinds of media -- from national newspapers to lifestyle titles and B2B media -- have embraced content such as infographics, videos and blogs to enhance their coverage.