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Marketing Consultant & Co-Founder of Tribal Media - A Full Service Social Media Agency -Tweet with me on the latest social media news, tips and trends! @RyanAdcroft
This is a great question. My advice would be for you to create a logo for your ministry along with a custom profile picture displaying both your logo and a picture of yourself in it. Then edit the thumbnail to show your logo only (which will appear in the news feed when you post). This way when someone clicks to your page they see the ministry logo and yourself. I attached a link to my businesses Facebook Page where I have done this to give you an example. Hope this helps!
Thanks for reading the post and your feedback!
That's a very good point, Alyssa! The thing about social media, and marketing in general, is there isn't a one-size-fits-all strategy. I think that in the case of a University, you're right, it wouldn't be too strategic to declare who the admins are. I think that the main point here is that businesses who aren't being personable, authentic, real...etc. are the ones that are failing. So I think that as long as the university has other strategies in place to cover those bases, it's page will be successful.
I recently was reading an article on Stanford Universities Facebook strategy. They hold "Facebook Office Hours" where a professor will have a designated time slot where they will be on the Facebook page. The professor then posts a video talking about research, work or their department. Fans get to ask questions during this designated time and the Professor is there to answer them in real-time. THAT is being personable. THAT is putting a personality behind the logo. Now, this is just one example, there are many different things that a University could do to connect deeper w. it's fans.
What kind of unique strategies have you set in place for the University page you are an admin of? I would love to hear more about it!
Thanks for the comment!
Thanks for reading and your feedback! This is why small businesses need to hire help such as a social media agency. They need to be able to remove one of these many hats they are wearing. Business owners can't be experts in all aspects of their business and this is why it would be beneficial for them to hire this out. A reputable social media agency can set that social media strategy in place, come up with a plan on how to execute it, and have complete knowledge on everything on the "technical" side. This way the small biz owner can still be the "chief of his tribe", he just has a social media manager there to aid him & "teach" him about the process!
Also, I wouldn't think of this move as them giving up. They are just seeking out help to further strengthen this aspect of their business and freeing up time to run their business. There is no simple solution to a successful social media presence. Just like there is no simple solution to any marketing strategy/objective for a business. Everything takes time, knowledge, persistence & trials and errors.
Thanks again for your input!
Actually, this is always the situation with my clients in my social media agency. Here is an example:
Hope this helps...thanks for reading my article & for the comment!
Thanks for the feedback Jason!
Thanks Ron, well said!