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thanks for the comments guys...
@kent - I agree with you any good online strategy will aim to development relationships which end up in sales results for the company
Couldn't agree more Mahendra!
Thanks for the comment Kent.
I think we are saying the same thing ;)
@SocialMarvels i totally agree with you, some community managers get so caught up in the giving aspect that they great a community that has a high standard of free demands. It needs to be managed carefullly to ensure this does not happen.
totally agree Mahendra, this new social world is all about engaging and connecting with your target market
totally agree, this is more a best practices look at things to help people get somewhere to start. Any decent marketer will know though that they need to keep their eyes on their stats!