If you want to create an effective social media strategy then you need to understand the core of social media which is creating a connection with your audience, then engaging them with your page and then finally converting them to a sale.
Facebook has made a tweak to it’s EdgeRank formula which now places posts from pages into feeds which have high engagement. Previously it placed posts from any Page the user liked, but now it gives priority to Posts form Pages that have high engagement.
There’s a lot of press going around about Facebook and whether it’s producing a return on investment for its advertisers. From recent reports there’s no doubt that some companies are doing especially well, but these companies are mainly in the Business To Consumer marketplace. Recently we’ve been...
More than 65% of business owners plan to use social media even more in 2012 to help grow their business? Every business will have a different social media strategy. While the basics remain the same, there are different methods that can be used depending on what your niche is.