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That is an interesting insight... Do you know when that happened? Was it before the rise of social media? I think one of the key points here is that social media is changing consumers' expectations for engagement and interaction. Twenty-first century consumers (and let's fact it, sports fans are consumers) expect consultation, dialogue and engagement ... and when they do not get it, they become vocal about it. Social media has transformed business and for those businesses who operate with a 20th century marketing model, the fact that they can not control what consumers say on social media creates distress and panic on their end.
Thanks for sharing these great stats. They challenge both the business owner and non-profit manager to ask themselves how they can effectively incorporate video into their marketing plan.
Thanks for your comment. I'm glad to know that others are noticing that the late 20th century trend of "cracking down" on social media in the work place is ineffective. You are absolutely correct when you say that "Today's business environment is more open both for B2C and B2B. And, there is no turning back."
Thanks for picking up on that typo. :-) I've fixed it now. I work in Canada and in the last Federal election, SM was a hot topic. We have media blackouts in the east, until after voting in the west is done. This is to prevent too much influence on undecided voters. Canadians can be fined up to $25,000 for breaking the law on that. In the last election, Canadians texted friends and family outside Canada and thousands of Tweets poured in from the US, UK, Australia and other places. Canadians didn't have to put themselves at risk... and it is not like our government was going to fine people in other countries. SM is quickly changing how we "do" politics.
Great points, Art. The smaller the organization, the less you need to worry about policy, not only for SM, but in other areas, too. You have a conversation about what works and why you do it and move forward. As an organization grows, policies and procedures become more important to capture the values and expectations of the owners / managers. Sounds like you are approaching SM in all the right ways.
Thanks for the comment, Rogier. If your organization has a social media policy already, you are miles ahead of many that still struggle with this. Glad to hear that yours is comprehensive. Have you had to tweak or revise it since you developed it?