Head of Digital
I am a communications and public relations consultant based in Melbourne, Australia and Head of Media and Digital of national communications agency Fenton Communications. With around a decade’s experience in the media and communications market I have worked with a range of public and private organisations in media, crisis and issues management, strategy and campaign development – and all elements of implementation. My work with Fentons focuses mainly on government, the non-profit and some private sector work in the areas of health, infrastructure, sustainability, social justice and professional services. My most memorable work has included working with the Victorian Government’s Department of Human Services on the community recovery from the devastating bushfires of February 2009. My new role has now focused me on helping many in the government and non-profit sector in crossing into the digital space, as I am a great believer that social media will continue to revolutionise the way that we communicate as a society. I am a lover of travel, love my city (Melbourne!), food, bars and trashy TV.
July 18, 2012
Integration of social media into broader marketing communication plans has been the missing link in many organisations.
January 16, 2011
As the cleanup continues from the tragic floods in Queensland, I thought it would be appropriate to write about the role that social media increasingly plays in both the immediate response to a disaster, and the long-term recovery. Having worked through the Victorian Bushfires of February 2009, the...