Serena is Manager of Analytics at Likeable Media. Prior to joining the team, Serena was a Senior Web Analyst at One to One Global in Boston, MA working with Liberty Mutual Insurance on measurement and analytics for their social and paid search campaigns. Prior to that, she worked for several years on Forrester Research's Market Insights team helping healthcare and telecom companies, including Kaiser Permanente, Sanofi Aventis, Blue Cross Blue Shield, AT&T, and Motorola, with their business strategies. Serena received her B.A. in Sociology from Boston University.