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TV producer turned social media marketer? Yep, that's me, Alice Fuller, Principal Consultant at Sheer Social. For me it's two sides of the same coin when it comes to engagiing content creation and connecting with audiences online! I'm also author of downloadable e-book, "The Showbiz Up-And-Comers Guide To Social Media Marketing." Written for showbiz professionals, the guide provides valuable information applicable to all professionals building a winning online presence.
Many of the known experts admit to using assistants, virtual and otherwise, to help them appear to be online consistently and to create content consistently. So, also look to see what they do offline. Experts share their expertise often by teaching, coaching, and speaking. Also, as "social" media experts they are generally social in person at industry conferences and panel discussions.
After some frustration with many so called "experts", I wrote a similar post last year titled 10 Ways To Spot The Fake Social Media Marketer. Please leave me your thoughts in the comments.
I logged in just to give you some props on this great list of content creation tools! I use Picmonkey and Pixlr.com throughout the week to create images for social profiles for clients and myself. Gotta check out Canvas and some of the other ones mention.
Thanks for posting such a useful list! And yeah, it's gonna be shared ALOT online by me.
Indeed Brenda you have quite a challenge ahead of you. As Jay said you may have to get off Twitter to draw people to it. How about email combined with an Instagram campaign, since Instagram is a tad more Twitter friendly than it's owner, Facebook. But there may be a way to use a Facebook campaign to draw people to Twitter using a hashtag.
One of the most obvious too is Twitter Ads. Can't hurt to have your client's profile appear amongst targeted potential followers. It would savy your tired fingers a lot of work.
Third, try partnering with a local business that will allow you to promote your Twitter campaign using their brick and mortar biz and their own Twitter profile. Since you're already hosting an event together, have a Twitter party.
Do something during the event that will make them pull out their phones and follow your client on the spot. Of course you gotta offer some freebie to make it enticing. Kind of like door prizes, request people follow at the event to win something then announce winner.
Fourth, try a campaign that's less about about "the get" and more about "the give". Partner with a non-profit. Say once you hit your goal you'll donate $1100 to a charity or donate time or service once the goal is made. This way the 11000 serves a bigger purpose than just getting followed.
Hey Mitz. Did you mean to say rel=author in this part "Rel=publisher, on the other hand, is specifically made for authors to connect the individual content they make from a URL or website to their G+ profile?" If so you may want to make the little, but important change.
GREAT write up! Gonna share it!
I'm happy right along with you. Those excel sheets, though informative, were just a pain. Now the pain is gone and you can breeze through Facebook Insights without wanting to pull our hair out!
But here's what's funny. Just a few days AFTER posting the information, Facebook replaced the usual clickable Insights icon with some monitor your favorite 5 pages stuff!!!
Just when you get comfortable learning one new thing, here comes Facebook with something else to learn. But at least we can now better see optimal times to engage with the audiences on our fan pages. That's more important than monitoring 5 other pages I don't administer.
Thanks for commenting!
Good points Danielle, but with the NEW facebook insights you can REALLY see when's the best time to post. The new insights graphically display when your fan page audience is on Facebook by day as well as time on a weekly basis. In my opinion, it's one of the best improvements FB has made to Insights since they were first provided.