Dr McDougall has 23 years of experience in Internet technology and digital marketing, with almost 10 years of that spent in China. Dr. McDougall has significant experience managing large teams of highly motivated and skilled individuals across multiple countries (Australia, UK, US, China, APAC).

He is a renowned expert on digital marketing, especially in the area of socially led online marketing. Recognized for his published articles, his frequent speaking engagements, as well as his prestigious consulting and teaching programs. Dr McDougall thrives in entrepreneurial environments, where fast-paced change and continually evolving technology is the norm.

He is the founder of SinoTech Group (headquartered, China), a social media technology business in 2007 that has gone onto secure VC funding and continues to develop a range of Chinese/Western social monitoring technologies.

Dr. McDougall subsequently went on to found a digital marketing Agency called, "Digital Jungle" in 2011. This content focused Agency has grown significantly to now have offices in China (Beijing & Shanghai), Australia and Japan.

In the workplace, Dr McDougall is the type of "leader" that is not afraid to roll up his sleeves and get involved with the team at all levels. A key characteristic of Dr McDougall's leadership style is that he does not ask people to do a task that he would not be prepared to do himself.

Dr McDougall is also the editor of the "Digital Marketing Inner Circle" blog on digital marketing, author of "The Chinese Social Media Universe", a frequent spokesperson on Internet issues and guest speaker at Internet industry forums.