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I would definitely go with show your reader new ways to view and transform their world. Try to help people expand their spiritual world and see things as they truly are.
Derek I was glad I could give you some insight and happy to hear you are looking at social with the right intentions. if your interested you can also check out my blog socialbill.wordpress.com or follow me on twitter @Social_Bill26
I couldn't agree more that an Interest Group is going to give you much better results than a Social Group which is something I spoke about in a earlier blog of mine. http://bit.ly/fZWVfK