Editor Emeritus - Technorati | Huffington Post Writer
Content Marketing Expert, SMT Board of Advisors
Andre Bourque (Social Marketing Fella) is Editor Emeritus of Technorati. He is a contributing blogger here on Social Media Today, andsits on our Board of Advisors. Andre has held positions in technology marketing at Sun Microsystems, Intel, Web 2.0 startups, and most recently in the in-flight entertainment industry. He serves as a copywriter and content marketing strategy consultant for several firms and brands.
Available for content marketing and brand messaging strategy. Email him here.
Incorporating social data into market research can massively impact a company's marketing initiatives. It enables market researchers to ask better questions, using relevant language, and it helps structure new research models. And data-backed recommendations are always preferred to mere personal hunches. Both General Motors (GM) and Jaguar discovered the mighty power of social data in recent years.
A new Facebook app, BuddyBid, enables retailers to host highly-targeted auctions direct on Facebook to better engage customers, increase sales and lower customer acquisition costs. The app gauges and surfaces demand from potential customers, providing marketing teams with actionable leads.
User-generated content can be an extremely valuable and engaging content option for brands. But it does come with a level of risk. Here are thee things brands need to look out for when implementing a UGC campaign.
Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this demographic shift.
Responsive web design has been discussed for the last several years. And, there's a perfectly good explanation why. Responsive web design can be viewed as the welcome mat for a website, which has to satisfy visitors who are viewing the site on multiple devices.