Editor Emeritus - Technorati | Huffington Post Writer
Content Marketing Expert, SMT Board of Advisors
February 19, 2015
We knew there had to be other SMM players in town, and in walked SocialDraft. It’s a fairly new platform with high hopes and a great plan to becoming your one-stop shop for everything social media management.
July 01, 2014
Traditional, trade, and professional industries often miss out on social media marketing due to misconceptions about the efficacies of social media netoworks, a lack of guidance, certain ethical restrictions, and overall uncertainty in how to implement a policy when using such tools. A handful of industry disruptors are changing that.
June 11, 2014
Reference this article at your next staff meeting when you bring up the idea of a brilliant new strategy you read about on Social Media Today: Inbound marketing through online forums. Brands can find no better audience for targeted content distribution within online forums.
February 21, 2014
You needn't look further than WhatsApp's own blog to understand the story of how the world's most popular smartphone messaging app came to be. The trick is to dig beyond the surface to understand this five-year-old company, to grasp its steadfast product execution and user engagement.
December 20, 2013
Until recently, the restaurant at The Four Seasons Hotel in Chicago catered to an older, wealthier demographic. With the rise in popularity of chic and eco-chic hotels like The W and Loft, Four Seasons knew it needed to appeal to a fresh demographic. Here's how they did it.