Editor Emeritus - Technorati | SMT Board of Advisors
Content Marketing Expert, Brand Journalist
Andre Bourque (Social Marketing Fella) is Editor Emeritus of Technorati. Andre has held positions in technology marketing at Sun Microsystems, Intel, Web 2.0 startups, and most recently in the in-flight entertainment industry. He serves as a copywriter and content marketing strategy consultant for several firms and brands.
Available for content marketing and brand messaging strategy. Email him here.
The nautical striped plimsoll slip-on was back for another season, and Flossy, a footwear brand out of the UK, was looking to launch itself into the US marketplace. They enlisted the help of The Halo Group , a New York branding and marketing communications agency. Flossy and The Halo Group sent out...
Social Media as Advertising Using social media as a platform for marketing and advertising has become an essential way for big and small budget films to combat the decline in ticket sales . With 74% of online users using social networking sites, it makes sense for film producers to take advantage...
Many people argue that social media hasn’t kept up within the healthcare industry because it' s massive and structurally resistant to change, but t he truth is that healthcare is a sensitive issue and it' s not only unwise but also impractical to try to implement social media in the same fashion as other industries.
Since email subscribers have a higher chance to become returning visitors - and eventually customers - measuring and improving your ECR is an important first step to increasing customer conversions from your email marketing efforts.
While the alcohol industry does come with a higher level of regulation and restriction, there are several alcohol brands, particularly vodka manufacturers, that have seen great success in social media marketing, utilizing creative and innovative approaches to spread the word about their products.