Editor Emeritus - Technorati | Huffington Post Writer
Content Marketing Expert, SMT Board of Advisors
Andre Bourque (Social Marketing Fella) is Editor Emeritus of Technorati. He is a contributing blogger here on Social Media Today, andsits on our Board of Advisors. Andre has held positions in technology marketing at Sun Microsystems, Intel, Web 2.0 startups, and most recently in the in-flight entertainment industry. He serves as a copywriter and content marketing strategy consultant for several firms and brands.
Available for content marketing and brand messaging strategy. Email him here.
Each of these serves to introduce matrimonial users to online and mobile wedding tools. Today's social-mobile, younger couples demand tools that efficiently fit into the rest of their lives. Because of this, Silicon Valley is “really starting to rally around weddings,” as Carolyn Gerin, co-founder of the WedTech Summit explains . "Millennials are not looking at tradition. They don’t care if Martha Stewart says it’s all about pink cupcakes.”
Armed with cameras, laptops, and the gift to produce visceral content, social media influencers are taking over the world. A report by Variety found that the five most influential figures among Americans ages 13-18 are all YouTube influencers, eclipsing mainstream celebrities including Jennifer Lawrence and Katy Perry,
According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to eight seconds in 2013--one second less than the attention span of a goldfish. The folks at Widen Enterprises have studied how and why marketers should make the most of the 8-second, goldfish-like attention span consumers now have. The key, according to their research, is with images and visual storytelling tactics.
Mitchell Roberts sat in his grandfather’s fishing boat on a lake in East Texas talking about the state of the exhibition industry with his mentor and granddad Cinemark founder and chairman Lee Roy Mitchell. It was then that the Texas State University freshman had an idea: “What if we created a “one-stop” entertainment destination for people?” His grandfather and father, David Roberts, owner of the 40-screen Texas Cinema Corporation, agreed that the concept was compelling.
While social media is vital for delivering stellar marketing and customer service, extracting industry and customer insights is often limited to brand reputation and user sentiment assessment. Until now, identifying intent from human-created data - such as social networks, blogs, news articles and discussions - has required hire a bunch of data scientists to write queries for you full time.