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Sofie De Beule is Community Manager at Engagor, an all-in-one social media management tool for companies that want to monitor and manage their online presence. Sofie is a Thought Leader and Brand Advocate specializing in social media marketing and CRM.
Feel free to start a conversation with her via Twitter @SofieDBeule
I adore this infographic! It's great to see many fellow Community Managers are really proud of their jobs. I didn't think of myself as a 'superhero' working as a CM for Engagor, but I sure do now!
Hi Robin, I completely agree with your article! We should definitely move towards 'Visual content is the new king'.
Thank you for commenting and for giving positive feedback on my article! I completely agree these brands did the 'unexpected' and knew all about what their customers needed.
Small brands can indeed do simple, small acts to prove they're willing to engage with their customers.
I'm really glad you liked my post! I'm happy to hear it could be of use for your Instagram plan. I see it as a great compliment.
I wish you the best of luck with your internship and future career!
Thank you for commenting! I do agree a separate Twitter handle is less confusing and optimizes customer service workflow. However, customers address most questions to the main account. Social agents have to be trained properly to handle every incoming message the right way. Simply redirecting customers to the customer support handle is not the way forward.
Thanks for providing us with some good easy-to-use objectives for 2014. I'm curious to know what your social media marketing strategy for 2014 would be. I'm Community Manager at Engagor, an all-in-one social media management tool that allows you to engage with your customers.
I'm sure you can provide us with a clear strategy for 2014. What will be your key focal points?